GeoMine for Coffee Shops: A Case Study
How a local coffee shop increased repeat visits by 40% with GeoMine.
Bean & Brew is a specialty coffee shop in Austin, Texas. They joined GeoMine as a Silver tier partner in January 2026. Here's what happened.
The Challenge
Bean & Brew had great coffee and a loyal following, but struggled with two problems:
- Most customers visited once or twice a week
- Competing with nearby chain coffee shops for daily customers
The GeoMine Approach
Bean & Brew listed on GeoMine with the Silver tier ($99/month):
- 100-meter geofence covering their shop and the surrounding block
- 2x mining rate (customers earn 1.0 coins per minute)
- Advanced analytics dashboard
Results After 60 Days
| Metric | Before GeoMine | After 60 Days | Change |
|---|---|---|---|
| Avg. daily unique visitors | 85 | 118 | +39% |
| Repeat visit rate | 2.1x/week | 3.4x/week | +62% |
| Avg. visit duration | 14 minutes | 24 minutes | +71% |
| Monthly revenue | $18,200 | $23,800 | +31% |
Customer Behavior
The most interesting insight: customers didn't just visit more — they stayed longer. The 15-minute minimum mining time meant people who normally grabbed coffee and left were now sitting down, ordering a second drink or a pastry.
ROI Analysis
Monthly GeoMine cost: $99 (Silver tier)
Additional monthly revenue: ~$5,600
ROI: 5,556%
Key Takeaway
GeoMine works because it aligns incentives. Customers want to earn rewards. Businesses want foot traffic. The 15-minute dwell time bridges these interests — customers stay long enough to become real customers, not just miners.